In the ever-evolving world of mobile advertising, it's crucial for advertisers to think outside the box and explore new avenues for acquiring high-quality users. While many mobile UA teams focus on mobile channels, there is an opportunity to tap into a vast user base of desktop gamers. Keep reading to learn more about the benefits of this unique approach.
By targeting users who are invested in desktop games but not necessarily in mobile games, you have the opportunity to position yourself as their new primary mobile game. These users have already displayed their interest in gaming by playing desktop games, making them a promising audience to convert to mobile gaming. By capturing their attention and offering a compelling mobile gaming experience, you have the opportunity to become their go-to game on a mobile device.
Most major competitors in the mobile advertising landscape are focused on advertising on mobile channels. By using desktop advertising to introduce desktop gamers to your mobile game, you have the opportunity to tap into a new, lucrative audience segment. This presents a huge opportunity since nearly half of respondents in a recent survey reported they spend five to six hours a day on their phone. By converting desktop users into mobile game players, advertisers can take advantage of this sizable share of screen time spent on mobile and convert that into engagement with their game.
One key element of the desktop-to-mobile approach is the ability to transfer users seamlessly from desktop to mobile platforms. With RevU campaigns, players scan a QR code on desktop to be redirected to an iOS or Android app page. This allows players to quickly and seamlessly change platforms and adopt your mobile game.
In order to maximize your placement on RevU’s desktop publishers, make sure to have Android and iOS campaigns live for your game. When the campaign is available on both Android and iOS, RevU will automatically send the user to the correct store page and campaign which will generate higher conversion rates and earn more traffic.
Expanding beyond mobile advertising and leveraging desktop-to-mobile campaigns presents a valuable opportunity for advertisers to capture high-quality users. This strategy enables you to tap into a new audience segment and increase the likelihood of becoming players’ new primary mobile game.