Case study

RevU drives 323% lift in IMVU's offerwall earnings over Memorial Day weekend

Background

IMVU is the world’s largest 3D social metaverse, where millions of global users customize their avatars and explore 40,000+ destinations to connect with each other through chat and events. IMVU first integrated RevU’s offerwall on its desktop application in 2016, and now offerwall6 RevU to users on all desktop and mobile operating systems. IMVU and RevU partnered to develop custom promotions to maximize IMVU's earnings during key dates throughout the year.

Strategy & Goals

IMVU offered users 3X the standard amount of Credits (IMVU's currency) on their integration with RevU and increased the awareness and engagement with custom placements to maximize earnings while rewarding the IMVU userbase.

Campaign elements

Static "Earn Credits" Banner Ad

In-app Interstitial Message

SMS Outreach for Opted-in Users

3X Reward Messaging on IMVU Next

These four campaign elements, customized with RevU branding, drove users directly to the RevU offerwall and generated almost 150,000 visits over the promotional period!

The results

↑323%

Lift in Offerwall earnings

The 3X promotion that ran over the weekend resulted in a 323% lift in earnings when compared to the three weekends prior to the promotion6.

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