Kongregate is a leader in mobile and web gaming who uses offerwalls as part of their monetization strategy. Due to changes in iOS rules in 2019, their iOS offerwall revenue significantly decreased with their original offerwall partner. Kongregate added RevU as an additional offerwall partner in 2021 in Animation Throwdown to increase revenue and compare performance.
Increase iOS offerwall revenue substantially, and compare performance to existing offerwall partner.
RevU indisputably drove higher revenue and eCPMs than the existing offerwall, despite users having years of experience and familiarity with it. There was no indistinguishable decline in revenue from the existing offerwall partner, increasing Kongregate's offerwall revenue several times over.