Case study

RevU Drives New Customers & Increased Brand Awareness For D2C Brand Smalls Cat Food

Background

Smalls Cat Food is the leading high quality, human-grade cat food designed to provide protein-packed meals for our feline friends. As part of their efforts to drive increased brand awareness, and to acquire new customers at an efficient CAC, Smalls approached RevU to see if they could scale and find incremental growth with offerwall campaigns.

The Strategy

Smalls partnered with RevU to leverage Offerwall to reach a unique customer base and take a different approach to CPA-based marketing

The Results

22K Clicks to Site

6% Conversion Rate

Boosted brand awareness, elevated online presence

Client Feedback

"Just when we thought we hit a ceiling for our Affiliate channel, partnering with the team at RevU to unlock truly incremental growth across a new vertical has been instrumental for further scaling our ambitious acquisition goals (at an efficient CAC!). Additionally, the momentum we've seen from mobile game users from the RevU platform has helped us pursue that audience across other channels such as paid social and influencers."

-Smalls Brand Manager