Selecting the right offerwall partner is a big decision that can significantly impact your app's monetization. The choice influences not only your revenue but also the overall user experience. To make an informed decision, it's essential to ask the right questions when considering potential offerwall partners.
In this blog post, we'll guide you through 15 crucial questions to pose during the evaluation process. From the types of offers provided to the level of customization and security measures, these questions aim to ensure that your chosen partner aligns seamlessly with your app's goals and your users' expectations.
When evaluating a potential offerwall partner, it's essential to understand the variety of offers they provide. Some of the most common offer types include:
Diversified offers cater to a broader audience, potentially increasing engagement and revenue.
Relevant offers are crucial for a positive user experience. Ask about the partner's methods for ensuring that the presented offers align with user interests and preferences. For example, the ability to sort and filter offers is a great way for users to find things that are relevant to them, helping to keep them to stay engaged in the app longer.
Understanding the demographics of the offerwall provider's user base is key. Ensure that their user demographics align with your app's target audience. This alignment is vital for effective monetization and user engagement. Types of criteria you’ll want to have a better understanding of include:
As you explore potential offerwall partners, understanding how they address these issues is critical to safeguarding both users and the integrity of your app. Here are key aspects to consider when evaluating partners:
By delving into these aspects, you ensure that your chosen offerwall partner not only prioritizes the security of user interactions but also actively works to prevent and address potential fraudulent activities, promoting a secure and trustworthy environment for both users and advertisers.
Explore the integration process offered by the partner. Assess the flexibility and simplicity of the integration method, recognizing that the type of integration chosen can markedly influence the speed of implementation.
Take, for instance, the RevU offerwall, which features an SDK-less integration with the use of a web link. This method offers a quicker integration than a typical SDK. Additionally, updates pass through automatically, eliminating the need for manual SDK updates. This approach is particularly advantageous for publishers seeking a swift and streamlined integration without the need for ongoing maintenance.
Effective analytics and reporting tools are essential for optimizing your app's revenue and understanding user behavior. When considering an offerwall partner, inquire about the reporting tools they provide. Here are key aspects to hone in on:
Customizing the user experience within the offerwall contributes to a seamless integration with your app and enhances overall user satisfaction. Here are aspects to consider when exploring the customization options:
By asking these questions, you ensure that the reporting tools align with your app's analytics needs and that the offerwall's customization options cater to your specific branding and user experience requirements.
Having a dedicated account representative can greatly enhance communication and support. Inquire about the availability of an account representative. A reliable support system is crucial for addressing issues promptly and maintaining a healthy partnership.
Discuss the partner's payment process and revenue-sharing model. Clarity on financial matters is essential for a transparent and successful partnership. Understand the payment terms and how revenue is shared between you and the offerwall provider. Some key areas to discuss include:
By thoroughly understanding how payments are handled, you can establish a transparent and mutually beneficial financial relationship with your offerwall partner. This clarity contributes to a strong partnership, allowing you to focus on optimizing user engagement and maximizing revenue.
Understanding the average eCPM (effective cost per mille) provides insights into the potential revenue you can generate. Ask about the partner's average eCPM to gauge the financial benefits of integrating their offerwall into your app.
Requesting case studies allows you to gain insights into the partner's track record with other developers. Ask for examples of successful partnerships or case studies that showcase the effectiveness of their offerwall in similar scenarios.
Understanding the partner's market presence is important. Inquire about the number of publishers and advertisers currently using their offerwall. A significant user base of publishers indicates trust and reliability within the industry while a large user base of advertisers ensures your users will have a greater variety of offers to choose from.
Given the prevalence of iOS users, it's crucial to ensure compatibility. Ask about the compatibility of the offerwall on iOS devices to ensure a seamless experience for Apple users. The RevU offerwall is a great choice for publishers looking to monetize on iOS and features iOS eCPMs up to $1,000.
Consider the versatility of the offerwall. Inquire about its compatibility on both desktop and mobile platforms. Especially if you have a game that is available on both desktop and mobile, you’ll want to be sure you can monetize across both devices. A flexible offerwall that caters to various devices allows for a wider reach and engagement.
The longevity of a business often reflects its reliability and stability. Inquire about the partner's business tenure. A well-established offerwall provider is more likely to have experience, industry knowledge, and a proven track record.
RevU has been a leader in the offerwall space for 18+ years and has direct, established partnerships with top advertisers. Our experience and longevity in the industry enables us to offer a top-tier offerwall to our publishers.
Choosing the ideal offerwall partner goes beyond a transactional relationship—it's a strategic decision that shapes the trajectory of your app's success. By asking these essential questions, you empower yourself to make informed choices that align with your app's unique needs. Remember, the right partner should not only enhance your app's monetization strategy but also contribute to a positive user experience.
The RevU offerwall is an excellent choice for anyone looking for a partner with extensive industry experience, attractive eCPMs, a high-quality advertiser network, quick integration, and strong performance on iOS. Contact us today to learn more.