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What Is An Offerwall: Benefits And Uses for Publishers and Users

Posted on
May 29, 2024
Tanner Hanson
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Apps and websites are an integral part of our daily lives, and offerwalls have become a great tool for both publishers and users. Whether you're a user looking to earn rewards or a publisher seeking monetization opportunities, offerwalls provide a win-win solution for both parties involved.

Understanding the concept of an offerwall

An offerwall is a virtual platform that connects users with various offers that they can complete in exchange for rewards. These rewards can range from in-app currency and virtual goods to gift cards and cash. But before delving into the benefits and potential of offerwalls, let's explore the basics of how they work.

The basics of an offerwall

An offerwall is placed on a website or app and presents users with a list of offers from different advertisers. These offers could include surveys, watching videos, completing tasks, or signing up for a free trial. When users complete an offer, they earn rewards that can be redeemed within the app or website hosting the offerwall. For example, on a gaming app this could meet completing a survey in return for a certain number of gems that can be redeemed to help the user advance in the game. 

How offerwalls work in apps and websites

Offerwalls can be seamlessly integrated into apps and websites, providing a convenient and engaging user experience. Publishers often integrate an offerwall SDK (Software Development Kit) into their app, allowing users to access the offerwall from within the application or website. However, with the RevU offerwall users can simply integrate with the use of a web link. This efficient integration method enables publishers to complete their integration in just a few hours. 

Upon accessing the offerwall, users are presented with a range of offers tailored to their demographics and preferences. Different offerwall providers have different advertisers available on their offerwall, which is why it’s important to carefully vet offerwall providers to ensure their advertisers are the right fit for their audience. Users can then choose and complete the offers that interest them, earning rewards in the process. 

Offerwalls often have algorithms and targeting techniques to personalize the offers displayed to each user. By analyzing user data and preferences using AI-powered machine learning, offerwalls can present offers that are more likely to resonate with the individual, increasing the chances they’ll complete an offer. Users benefit because they can use the rewards they gain to continue engaging in the app. This personalized approach enhances the user experience and maximizes the potential rewards. 

Furthermore, offerwalls can also foster a sense of community and competition among users. Many offerwalls, including RevU, have leaderboards or reward tiers, where users can see how they rank compared to others. This gamification element adds an extra layer of excitement and motivation, encouraging users to actively participate and earn more rewards.

Offerwalls provide a dynamic and interactive way for users to engage with offers and earn rewards. With their diverse range of offers and potential for community engagement, offerwalls have become an integral part of many publishers’ monetization strategy. .

The benefits of using an offerwall

Now that we know what an offerwall is, let's dig a little more into the benefits it offers to both users and businesses.

  1. Increasing User Engagement

Offerwalls provide users with an additional opportunity to interact with apps and websites. By offering rewards for completing offers, users are incentivized to further engage with the platform. This increased engagement can lead to longer user sessions, higher retention rates, a better user experience, and ultimately, a more loyal user base.

When users have the opportunity to earn rewards through an offerwall, they are more likely to explore different features and functionalities within the app or website. For example, a gaming app offerwall gives users the chance to earn in-game currency by completing offers. This encourages users to spend more time playing the game and also encourages them to try out different challenges and game modes.

Offerwalls can be integrated into various types of apps and websites, catering to different interests and preferences. Whether it's a shopping app offering discounts for completing surveys or a gaming app offering in-game currency in exchange for completing offers, offerwalls provide users with a diverse range of engagement opportunities.

  1. Monetization Opportunities

For publishers, offerwalls present a valuable monetization opportunity. By integrating an offerwall into their app or website, publishers can generate revenue through user engagements with the offers. Advertisers pay for each completed offer, allowing businesses to earn a percentage of the advertising revenue. 

Advertisers like, offerwalls because they can be a cost-effective advertising solution. Instead of spending large sums on traditional advertising campaigns without being able to attribute results, advertisers can leverage the offerwall model to promote their products or services. This way, they can reach a targeted audience who are already engaged and motivated to interact with them.

Some offerwall providers also offer cross-platform capabilities. RevU enables publishers to display the offerwall across mobile and desktop, offering even better monetization potential. This presents a great opportunity for advertisers of mobile games to promote their game on desktop and convert these users over to mobile.  

Offerwalls also complement other revenue streams, such as in-app purchases or subscription models. This diversified approach helps businesses maximize their earnings and cater to a broader range of users.

Setting up your offerwall

If you're considering integrating an offerwall in your app or website, it's crucial to ensure a seamless user experience and maximize its effectiveness. Here are some key factors to consider while setting up your own offerwall.

Choosing the right offerwall provider

One of the primary decisions when setting up an offerwall is selecting the right provider. Consider factors such as the reliability of the provider, the variety of offers they feature, and the integration process. It's essential to choose a provider that aligns with your business goals and provides offers that will appeal to your user base.

It’s also important to assess their track record and reputation in the industry. Look for providers with a proven track record of delivering high-quality offers and reliable payment processing. Reading reviews and testimonials from other app or website owners who have used their services can provide valuable insights into their performance and customer satisfaction.

Integration is another crucial aspect to consider. The process of integrating the offerwall into your app or website should be straightforward and well-documented. For a quick integration, consider RevU’s web-link integration which can be completed in just a few hours. Because it’s quick and easy to integrate, you can even consider integrating it alongside an existing offerwall. There are numerous benefits to integrating multiple offerwalls

Configuring your offerwall placement for better results

Offerwall placement plays a vital role in maximizing the effectiveness of your offerwall. Where you place the offerwall in your app or website can significantly impact user engagement. Is the offerwall easy to find? Is it easily available at points where users tend to drop off? Your offerwall’s visibility is key to encouraging usage. 

The offerwall should be easily accessible to users without disrupting their overall app or website experience. Placing it in a prominent location, such as a sidebar or a dedicated tab, can increase visibility and encourage users to explore the offers available. However, be cautious not to overwhelm users with too intrusive placements, as it can lead to a negative user experience

It’s also important to consider dynamic placements for your offerwall. For example, when a user runs out of hard currency, you can present them with the offerwall so they can complete an offer and earn rewards. This encourages engagement with the offerwall and discourages them from dropping off the app, which is beneficial to your revenue and retention rates. 

You’ll also want to consider options for tailoring the offers presented to your audience. For example, RevU’s BrandConnect enables you to collaborate with your best performing advertisers to produce custom offers for your audience. The more you tailor offers to your specific audience the more likely they are to engage.  

A/B testing is an important part of offerwall placement. You may find that some placements work better than others. Continually testing different placements and showcasing different offers can help you to identify the best performing scenarios. 

Remember, an offerwall is a tool to enhance user experience and monetize your app or website. By carefully placing the offerwall on your site or app, you can create a more seamless and engaging user experience that maximizes your revenue potential. 

Maximizing rewards from an offerwall

For users, the ability to earn desirable rewards is a significant motivator to engage with offerwalls. Here are some tips for users to optimize their earnings through offerwalls.

Tips for users to earn more rewards

Firstly, publishers should encourage users to complete their profile on the platform hosting the offerwall. This helps the system generate offers that are more relevant to their interests and demographics. Secondly, users should regularly check the offerwall for new offers and tasks. Lastly, users should pay attention to the requirements and instructions of each offer to increase the likelihood of successful completion.

Strategies for businesses to boost offerwall performance

Publishers can also take steps to maximize the performance of their offerwall and increase engagement: 

  • Ensure that there is a diverse range of offers helps to cater to various user preferences. 
  • Optimize the placement of the offerwall in your app or website and regularly A/B test placements to identify when your audience is most likely to engage.  
  • Offerwall providers like RevU enable you to run contests to foster a sense of competition among users and encourage increased offerwall usage. 
  • Utilize BrandConnect (if using the RevU offerwall) to develop custom offers for users. 
  • Collect user data and feedback to continuously refine the offers and improve user satisfaction.


Offerwalls present a beneficial solution for users and publishers. Users can unlock exclusive rewards by engaging with offers, while publishers can get more incremental revenue for their app. By understanding the concept, benefits, and potential of offerwalls, individuals and publishers can better leverage them.

Publishers, ready to get started with offerwalls? Contact us and learn why RevU is one of the leading offerwall providers in the industry. 

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